Frost Hernandez

Marketing & Brand Strategist, The Fame Culture

About this speaker

Frost Hernandez is the founder of The Fame Culture, a Marketing and Brand Strategy agency specializing in Music.

The Fame Culture helps emerging artists & brands scale their business by using music as a lens to build emotional connection and community, one superfan at a time. The agency is also uniquely positioned to help clients navigate the Hispanic and Latino markets, especially in U.S. Latin, Mexico, and Brazil.

With over 10+ years of experience working in music marketing, Frost was a product manager and marketing director for Sony Music Entertainment. At Sony, global artists he either led or helped launch include: The Chainsmokers, MAX, Logan Henderson, XYLO, Jewel, DJ Khaled, and Jordin Sparks. Frost also helped secure and lead global brand campaigns with DKNY, Target, AllSaints, Airbnb, Pepsi, H&M, Ford, SnapChat, among others.

Artists under Frost’s leadership, have generated over 500 Million global streams, achieved Mutli-Platinum RIAA status, and gone #1 on the Shazam global chart.

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How Music Travels [Available Until March 10]

February 26, 2023, 05:10 PM
Faryal Khan-Thompson Ananya Jain Joanna Noyes Frost Hernandez